How can you expect to accomplish results and improve on it if you have no idea how you're doing right now? How can you earn sales if every time you try a new marketing technique, it's a shot in the dark? Good plans require thorough planning ahead of time. To assure a positive future, good firms learn from prior efforts and test new ideas.

It all boils down to a single factor: performance analytics. You can use analytics to delve into the details of facts and figures, past business data, and future predictions to make the best decisions for your company.

What is Performance Analytics?

The practice of collecting data from all of the areas that have an impact on your products is known as performance analytics. The data can then be used to understand changes in customer behavior, competition and online shopping trends, but particularly for evaluating and correlating the effects of tactical decisions. Relying on data allows you to make better informed decisions. You cannot drive a car with your eyes closed!

Visitors, clicks, impressions, click through rate, visibility ratio, cpc, and other metrics related to the entire customer journey can be included in performance analytics. Additionally sellers can use performance analytics to better understand their customers' buying behavior in light of the current market situation. As a result, sellers may adapt their marketing campaigns to the demands of their customers, produce new items that match those needs, and deliver exceptional customer service. As a result, SuperSellerCentral provides you with a DASHBOARD tool that allows you to view the performance data for each of your products in a way that no other tool can.

Advantages of using SuperSeller Central Dashboard feature

It will assist you in keeping track of pricing changes you made, or changes to ppc, for example. It will allow you to monitor how the changes affect the performance of your listing.
This feature allows you to see how many people have visited your product and how much it has sold, whether organically or through paid advertising, which can help you figure spend your money wisely and effectively.
It's the unique feature of SSC to indicate organic and sponsored data in one graph, therefore you can follow the development of the organic strength (OS) and organic visibility ratio (OVR)

Types of Performance Analytics (Dashboard)

There are a variety of performance analytics that you can use to inform your marketing plan and stay one step ahead of the competition, such as:

AD Sales Ratio (ASR) - This indicates the ratio between organic and sponsored sales.
CED (Customer Evaluation Depth) - This is the amount of times a single buyer visits your listing before placing an order. If the value is 1, the consumer does not hesitate to purchase, implying that it is an impulsive/spontaneous purchase. If the value is more than one, the consumers are more hesitant and spend more time weighing other options. This might be the case if there is a lot of competition or the goods value needs rectification.
Click Through Rate (CTR) is the ratio of shoppers who click on your ad divided by your total impressions. Each of your campaigns and keywords have their own CTR, and each one is an indicator of how successful your ad relevance and ad placement is.
Conversion Rate (CR) is the percentage of clicks (on your Amazon ad or listing) that convert into sales. Essentially, your conversion rate shows you how many people are actually making a purchase directly after viewing your product listing.
ACoS (Advertising Cost of Sales) is a metric that shows how much money you spent on advertising vs sales you received for a given product on Amazon.
Cost per click (CPC) is the average value that sellers pay for each PPC related click.
TACOS (Total Advertising Cost of Sale) ****measures advertising spend relative to the total revenue generated per product.
BSR (Best Seller Rank) - The Amazon Best Sellers Rank (BSR), also known as the “Amazon Sales Rank” is a score that Amazon assigns a specific product based on historical sales data.