Consumers rely on product ratings and reviews more than product page descriptions and listing images to make more informed purchases online. According to research, customers frequently consult ratings and reviews throughout the final stages of the decision-making process to assist them choose your product. In fact, 70% of customers frequently or always read online reviews, and 60% of shoppers frequently or always check customer images.

The Product Review Ratings allow you to display aggregated product reviews. In product listings, product review ratings appear as 1 to 5-star ratings, along with the total number of reviews for the product. This is why it's critical to keep track of your product ratings in your day-to-day business operations, and it's also why SuperSeller Central has a unique feature that allows you to keep track of your product's REVIEW RATINGS directly on the inventory page. Additionally, we recommend using one of SSC's features, AUTOMATIC REVIEW BOOSTER (ARB), to significantly increase the number of positive reviews.

How does product rating work?

Buyers can select a star rating and one of several pre-defined reasons when leaving feedback on an order. Buyers can also submit free-form text comments. Feedback is made up of two parts: the feedback rating and the feedback comment, which represents the purchasers order fulfillment experience in their own words. A buyer must rate you on a 5-star scale in order to submit feedback:

• 5 or 4 stars for positive feedback
• 3 stars for neutral feedback
• 2 or 1 star for negative feedback

Good feedback frequently begins with a nice purchase experience, and positive buyer feedback raises your Feedback Rating. If you receive unfavorable feedback, you should investigate the source of the issue and work toward a solution.

Benefits of using SuperSeller Product Review Rating

• This functionality enables users to access REVIEW RATINGS immediately from the inventory page. No need to visit each product listing page daily to check your product ratings.
• Monitoring Product Review rating can assist you determine what's working and what's not so that you can serve your target market and customers more effectively.

Where to find Product Review Ratings?

Once the SSC extension is installed, go to Amazon's homepage and select Inventory at the top menu.

Go to the Product Name column on the Inventory Page. And You'll see the Product Review Ratings (star icons) below Amalyze and Helium.

If you (A) hover your pointer over the star rating, a separate (B) pop-up window will appear with a more complete overview. You'll be able to observe the changes in the percentages whenever you get fresh reviews. The black bar represents the most recent review. The number of new ratings will be displayed to the left of the stars, while the rating changes will be displayed to the right.