This article is to help you understand the importance of Sales Rank and help you navigate using SuperSellerCentral.

What is the Amazon Sales Rank?

The Amazon Sales Rank is a measure that describes the relationship between products in a primary and secondary category based on their sales performance. Every product on Amazon contains a sales rank on its product page, which is updated hourly and can vary from 1 to over 1 Million for the primary category and secondary category.

Sales rank indicates how well a product is selling in comparison to other products in the same category — To put it another way, you can see how many other products are outselling yours.

Primary categories which are also called top nodes, for example:

A great overview can be found here: https://www.browsenodes.com/amazon.comSecondary categories which are at the end of a tree are called leaves, for example: