The practice of evaluating your competitors' products to determine their strengths, flaws, and current market position is known as competitors' product analysis. It allows you to assess existing demand for your product and devise effective tactics for outperforming your competitors.

Every business strategy should include a competitor product analysis. You must establish a unique selling proposition (USP) and offer a price that your competitors cannot match. To do so, you must first determine which products are currently doing well and why they are selling so quickly. You can do this through competitor product analysis.

The following are the most significant advantages of product analysis:

A competitors' product analysis is used to determine your competitors' product strengths and shortcomings in relation to your own, as well as to identify market gaps. A competition study is critical since it will assist you in identifying ways to improve your own business strategy. That is why SuperSeller Central provides you with the Product Analysis tool, which allows you to analyze your competitors in a given product as well as report them if they violate Amazon's Terms of Service.

Where to Find SSC Product Analysis Tool?

Once SSC extension is installed > Go to Amazon Homepage, click Inventory at the top

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On the inventory page, go to the SKU column, and below you'll see the Target feature (click the icon)

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And it will take you to the Targets page where you can see the Keyword Analysis, Product Analysis and Word Scoring. Click Product Analysis.

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On the Product Analysis Page, you'll notice a list of features that will assist you in analyzing your competition, including:

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